ITAA: An Intelligent Trajectorydriven outdoor Advertising deployment Assistant

Abstract

In this paper, we demonstrate an Intelligent Trajectorydriven outdoor Advertising deployment Assistant (ITAA), which assists users to find an optimal strategy for outdoor advertising (ad) deployment. The challenge is how to measure the in uence to the moving trajectories of ads, and how to optimize the placement of ads among billboards that maximize the in uence has been proven NP-hard. Therefore, we develop a framework based on two trajectory-driven influence models. ITAA is built upon this framework with a user-friendly UI. It serves both ad companies and their customers. We enhance the interpretability to improve the user's understanding of the in uence of ads. The interactive function of..